Blindspot | 2013

By November 25, 2016 Projects
Organizers:

Weiden+Kennedy (W+K Exp)

In collabration with:

Gujral Foundation and Outset India

Location:

New Delhi

Outset India & Gujral Foundation in collaboration with Weiden+Kennedy (W+K Exp) organised an exhibition aptly titled Blind Spot. Based on an extensive aesthetic research conducted by our good planners here at W+K, Blind Spot was a result of months of research on the prevailing aesthetics found across middle class India.
The findings were then categorized into seven sections (Natural, Cute, Decent, Traditional, Royal, Jazzy, Executive) and exhibited quite appropriately in a house – with each room made to represent each section.