The Gujral Foundation in association with Pro Helvetia – Swiss Arts Council presented a talk titled ‘Functional Beauty: Design from Switzerland’ by industrial designer, journalist & Swiss designer Ariana Pradal at Studio G-Spot on 2nd August 2016.
Switzerland is a small country in the middle of Europe. It is surrounded by big neighbours, and its centre consists largely of mountains. But there is more to Switzerland than just mountains, chocolate, watches and army knives. For about one hundred years there has been a growing and lively design community. The country's only raw material is water, and this is why the Swiss economy started concentrating on export very early. This was made possible due to high quality and niche products.
This one hour talk gave the audience a quick overview of Swiss design from the past to the present.
Ariana Pradal has trained as an industrial designer and works as a journalist and curator. She writes and works regularly for various magazines and museums in the field of design and architecture. Her articles, books and exhibitions have been printed and presented in Switzerland and abroad.